Consumerism and Expensive Product Advertisements (Term Paper Sample)

Instructions:

the paper entailed six critical aspects;
1. the first part require the identification of a YouTube video that entails marketing of an expensive product. i used the YouTube video about the marketing of a 2022 Mercedes Benz eqs580.
2. the second part of the paper involved identification of two peer reviewed sources that evaluate why people prefer name-branded items. i used the sources by papp-vary, rita lukacs and arpad ferenc, and andrea marie moreno. moreover, i developed an annotated bibliography of the authors stands on why name-brands and street-wear is gaining popularity.
3. the third part required the identification of a work of art that properly portrays the effects of consumerism to the society. for this part, i used the artwork "social media zombies” by steve cutts. this art show s how social media has led to reduced need for social interactions and community values.
4. the fourth part of the paper required the creation of a five-multiple choice quiz on the two readings and the video i chose. i created questions through thoughtful reflection on the videos.
5. the fifth part involved the creation of a discussion prompt: questions and answers. in this section, i raised questions on why companies like apple and Microsoft use consumerism to their advantage. i then explained in details to answers how consumers fail to recognize consumerism as exploitation.
6. lastly, i raised a discussion question to ask the class to provide their perspectives on consumerism, then create an interview to engage possible individuals to obtain their perspectives on consumerism.

source..

Content:

Student's Name
Instructor's Name
Course
Date
Final Project: Consumerism
Expensive Product advertisement YouTube Video
Video title: “2022 Mercedes EQS 580 | NIGHT Drive AMG FULL Review Interior Exterior”
Links to the video: https://youtu.be/ZWmHNdE2MW4
Author/ Editor: MercBenzKing
Summary of the Video and its Marketing Strategy
The video is about marketing a new Mercedes Benz model, the 2022 Mercedes EQS 580. Therefore, the author is keen to present specific details of the car to the audience. The author states, “In today's MercBenzKing episode, we present the all-NEW Mercedes EQS in a night drive through Andermatt Switzerland. The new EQS is the flagship of the EQ family. Full hyperscreen, 4 matic and a WLTP of 780 km. Therefore, in the editor's introduction, he explains the specifics of the car. Through the video, it's clear that the editor uses some critical marketing strategies to convince the audience to buy the car. The author is keen to show the specifics of the car and its high-end artisans' attributes. And indeed, the car is incredibly superb! I hope you enjoy the video!"
Two reputable Sources for Brand-Name Marketing
1st Source evaluation:
Article title: “The acronym as a brand name: why choose it for the brand's naming, and why not choose it in any case?”
Authors` Names: Papp-Vary, Rita Lukacs and Arpad Ferenc
According to the scholars Papp-Vary, Arpad Ferenc, and Rita Lukacs, The importance of a brand name is best exemplified by the fact that choosing a name is the most important marketing choice a business can make. The brand name is a fundamental brand asset that is important in developing customer-based brand equity, according to the study's authors. Therefore, it is important for marketers to comprehend the guiding principles for the development of brand names. Memorability is one of an excellent brand name's fundamental qualities (Papp-Vary et al. 7). A brand name's simplicity aids in recalling the company. Therefore, it's crucial to pick brand names that are simple to read, spell, and comprehend. Additionally, the writers contend that a brand name needs to be well-known and significant in order to establish a visual memory.
Meaningful brand names relate the brand to the product category and convey pertinent information. The author’s further empirical research demonstrates that people recall words with high meaning more quickly than those with poor visual impact (Papp-Vary et al. 11). Furthermore, people are more likely to remember company names that make them feel good. The authors suggest that brand names should be distinctive as a result. Because meaningful brand names immediately evoke favorable connections. Therefore, the authors conclude that brand names are vital in transmitting a set of positive, strong, and distinctive brand associations.
2nd Source Evaluation:
Article title: “Hypebeast Fashion: Why Streetwear Is the New Luxury Fashion”
Author's Name: Andrea Marie Moreno
According to the article by Andrea Marie Moreno, a new luxury fashion culture that combines street fashion with classic high fashion components has arisen in the last ten years. The article by Andreas shows that by 2012, this phenomenon was widespread: “everybody from Nicholas Ghesquière at Balenciaga to Alexander Wang had referenced Streetwear in some form or another." Therefore, high-end fabrics, modern artistic shapes, and extravagant price tags are high-fashion elements adapted to street fashion (Moreno, 19). According to Andrea, there has been a boom in street fashion since people are more interested in looking stylish and feeling comfortable. Due to the absence of social fashion standards, clothing is interpreted by the wearer and influenced by what high fashion and mainstream fashion firms are releasing. These brands are trying to connect to a younger consumer and thus a new market to whom to both sell clothing and the aesthetic connected with each brand.
Therefore, clothes are getting more casual and millennials, who comprise a growing share of fashion consumers, want

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Consumerism and Expensive Product Advertisements (Term Paper Sample)

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